Color Factory is an immersive art experience celebrating the joy of color.

Color Factory is a celebration for your senses. We tap into the joy of color through the expression of art to create experiences that make people of all ages smile, connect, remember, and feel like kids again. Each of our locations boast over a dozen immersive installations that expand your boundaries of perception, indulge you in play and discovery, and engage your senses in unexpected ways.

We collaborate with artists, institutions, and nonprofits to ensure our spaces are as inclusive and relevant as they are dynamic and celebratory. From the lobby to the gift shop and every colorful moment in between, our cities and communities inform and inspire everything we do.
Immersive
Inclusive
Celebratory
Engaging
Joyful
Sensory
Emotional
Human
Connecting
Immersive
Inclusive
Celebratory
Engaging
Joyful
Sensory
Emotional
Human
Connecting
Immersive
Inclusive
Celebratory
Engaging
Joyful
Sensory
Emotional
Human
Connecting
Playful
Nostalgic
Quirky
Friendly
Welcoming
Accessible
Beautiful
Colorful
Meaningful
Fun
Delightful
Playful
Nostalgic
Quirky
Friendly
Welcoming
Accessible
Beautiful
Colorful
Meaningful
Fun
Delightful
Playful
Nostalgic
Quirky
Friendly
Welcoming
Accessible
Beautiful
Colorful
Meaningful
Fun
Delightful

What is Color Factory?

Color Factory is an interactive experience that takes you on a journey through over a dozen immersive art installations. Each of our exhibits tells a unique story about color and is designed to help you think, feel, or learn something.

Our Mission

Color Factory’s goal is to inspire joy and meaningful human connection through the combined power of art and color. ​​We believe in color’s unique ability to spark delight and to break down barriers so people can reconnect with themselves and others. Almost everyone could benefit from an injection of color and Color Factory’s aim is to not only provide it, but to make it accessible and approachable for all.

Our Work

We partner with artists, creatives, and community organizations to carefully develop experiences that bring color into the world. Our interactive exhibits inspire joy, foster uninhibited play, and offer fantastical moments that we rarely experience in our daily lives.

Our Visitors

We’ve created an immersive experience that is inclusive for visitors of all ages and backgrounds. Artists, art enthusiasts, students, parents, people who have a favorite color, people who don’t, and even folks who wear head-to-toe black will find meaning and joy within Color Factory’s walls.

Our Locations

Color Factory has flagship locations in Chicago, Houston, and New York. Each location is inspired by and gives back to its host city, working with community leaders to identify charitable partnerships and small businesses to support along the way.

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