‍Color Factory × EnChroma

November 21, 2023
‍Color Factory × EnChroma
November 21, 2023

‍Color Factory × EnChroma

More Art. More Color. For Everyone.

Color Factory is proud to be a part of the EnChroma Color Accessibility Program™ (CAP), offering EnChroma’s revolutionary glasses for color blindness across all of our locations. As part of our ongoing dedication to inclusion and accessibility, we’re excited for more visitors to experience the joy of color through EnChroma technology that helps reveal deeper, richer, and crisper hues.

EnChroma glasses can be borrowed for the duration of your Color Factory visit. Look for EnChroma x Color Factory signage upon your arrival to find out more!

Color blindness affects over 13 million people in the US and about 4% of the population. Also known as color vision deficiency (CVD), it is a reduced ability to distinguish between colors when compared to the standard for normal human color vision. People with CVD usually have difficulty distinguishing between certain colors such as yellow and orange, green and brown, pink and gray, or blue and purple. 

While people with normal color vision see over one million shades of color, those with color vision deficiency only see about 10% those hues and shades. As a result, their world view is dull and less vibrant, with some colors appearing muddled, muted, washed out or indistinguishable. To them, purple looks blue, red seems brown, gray appears pink, and green and yellow can look similar. The color blind can struggle to see the red in a flower, the variation of colors in a rainbow, a painting, the true hair or eye color of a loved one, red and green stoplights and more. In viewing artwork, the color blind may struggle to see some colors. In school, the condition can cause frustration and challenges in learning. Here are some examples of how the color blind see:

EnChroma glasses enable people to see an expanded range of clear, vibrant, distinct color and enjoy enhanced detail and depth perception. 

Curious about your color vision? Take the EnChroma Color Blind Testーit’s easy, quick, and free.

 

How EnChroma Glasses Work

EnChroma’s patented lenses are engineered with special optical filters that enable the color blind to see a broader range of colors more clearly, vibrantly and distinctly so they can experience colorful art, the beauty of nature, overcome everyday challenges and better understand and appreciate colors.

Importantly, EnChroma glasses are not a cure or correction for color blindness, they work for approximately eight out of 10 people with red-green color blindness, do not provide full color vision and results and reaction times vary. For questions or comments, email accessibility@enchroma.com

EnChroma glasses are available in outdoor and indoor lenses that can also be customized for prescription. They also come in both adult and kids’ sizes.

Special Discounts on EnChroma Glasses

When you buy EnChroma glasses, patrons of Color Factory will receive a special 10% discount. Use this link and also remember to type in SEECF10 in the DISCOUNT CODE area.

EnChroma glasses are available in outdoor and indoor lenses that can also be customized for prescription. They also come in both adult and kids’ sizes.

Seek & Find: A Colorful Word Search 🌈🔍✍️

November 3, 2023
Seek & Find: A Colorful Word Search 🌈🔍✍️
November 3, 2023

Seek & Find: A Colorful Word Search 🌈🔍✍️

New York City is a vibrant metropolis where you can find colorful inspiration around each and every corner. From the classic yellow of the taxi cabs to the historic brownstones in Harlem, the city is a canvas painted with iconic hues. We searched high and low to find the perfect shades of our New York City color palette. Whether you are walking around the city that never sleeps or dreaming of a trip to the Big Apple, here’s your chance to seek and find these shades in our colorful word search. Take it to the streets and look for these hues in your own city! 

How to Play:

  1. Download the Color Factory Word Search here.
  2. Print it out and grab your favorite set of colored pencils or markers.
  3. Challenge yourself to find all of the iconic New York City colors hidden within the word search.

Happy searching!

Jelly Belly × Color Factory

July 25, 2023
Jelly Belly × Color Factory
July 25, 2023

Jelly Belly × Color Factory

Our lobbies just got a little sweeter!

We’ve partnered with the one and only JELLY BELLY® to bring you a new treat, perfectly paired in flavor and hue to each of our city color palettes. Step into our lobby and step right up our Jelly Belly® carts in all locations.

Grab this sweet treat and see if you can connect the dots, or should we say beans?

Jelly Belly Fun Facts:

  • Every Jelly Belly jelly bean contains flavorin both the center and the shell
  • Jelly Belly beans are known for their iconic shape. Jelly beans that don’t quite hit the mark are called “Belly Flops”.
  • It takes 7-14 days to make one Jelly Belly jelly bean!

Candylab × Color Factory: Introducing The Chromabus!

July 13, 2023
Candylab × Color Factory: Introducing The Chromabus!
July 13, 2023

Candylab × Color Factory: Introducing The Chromabus!

Buckle up for the launch of our exclusive collaboration with Candylab Toys.

We’ve partnered with our NYC neighbors, Candylab Toys, to bring you this limited edition Color Factory CandyCar®. Carefully crafted and color-blocked in some of our favorite hues, we hope the Chroma Bus will help spread the joy of color wherever you choose to park it.

Quantities are limited, so get yours now online or at your local Color Shop in Chicago, Houston, or New York.

Shop Now

Happy Pride Month!

June 8, 2023
Happy Pride Month!
June 8, 2023

Happy Pride Month!

We’re celebrating PRIDE today and every day here at Color Factory.

This June, we partnered with designer Ry Macarayan on a custom illustration inspiring us to LIVE IN COLOR.  

Ry is an illustrator and designer currently based in Seattle, WA. They are strategic in their work, often using clean and minimal forms, but is unafraid of bold colors, soft textures, and refreshing compositions. Their style is a perfect example of organic shapes living in a digital world.

What does it mean to LIVE IN COLOR?

“It means finding your people and seeing how enriching and powerful it is to be surrounded by community. It means living outside of binary structures taught to us and seeing how beautiful life can be when you are able to experiment, play, and find joy in being yourself."

- Ry Macarayan
@rymakes

Mochi Kids × Color Factory

May 1, 2023
Mochi Kids × Color Factory
May 1, 2023

Mochi Kids × Color Factory

We’re celebrating Asian American and Pacific Islanders Month here at Color Factory!

This month we’re partnering with Mochi Kids! We’ve admired Amanda Stewart for a long time with her adorable, kid-friendly (and parent approved!) designs paired with her dedication to social responsibility. She has built her brand by lifting up other small businesses, sourcing and producing her line with a locally, female-owned manufacturer, and using her platform to raise awareness for issues important to her (and to all humans!) along the way. We think you and your kiddos will love these special pieces designed just for us in the Color Shop!

Springtime “Colors In Bloom” Exhibit Ending Soon!

April 27, 2023
Springtime “Colors In Bloom” Exhibit Ending Soon!
April 27, 2023

Springtime “Colors In Bloom” Exhibit Ending Soon!

A celebration of the vibrant colors of the season, Color Factory’s springtime exhibit “Colors in Bloom” has been delighting visitors since February. But all good things must come to an end, and “Colors in Bloom” is no exception. This May marks the end of the exhibit, making it the last chance for guests to experience this one-of-a-kind display.

If you haven't had the chance to visit Color Factory yet, now is the time to do so. The exhibit is a sensory delight, featuring a series of rooms and installations that engage all of your senses. 

Tulips in Chicago

The “Colors in Bloom” experience takes this sense of wonder and amplifies it with an explosion of springtime colors.The most unique feature of Color Factory's Colors in Bloom experience is the transformed confetti rooms.  This installation is a fully immersive experience that simulates a blooming garden. As you step into the room, you are enveloped in a cloud of petals that dance around you, creating a magical atmosphere that feels like stepping into a fairytale.

Cherry Blossoms in NYC

If you're a fan of immersive art experiences, or simply looking for a unique and fun way to spend an afternoon, then the “Colors in Bloom” exhibit at Color Factory is not to be missed.  But remember, time is running out! The exhibit is set to end this May, so make sure to book your tickets soon!

What is Color Factory?

April 22, 2023
What is Color Factory?
April 22, 2023

What is Color Factory?

Color Factory is an interactive art exhibition that immerses visitors in a colorful world of creativity and fun. The exhibit is designed to celebrate the joy and wonder of color and features a variety of interactive installations, games, and activities that engage all the senses. Located in major cities across the United States, the Color Factory is a popular attraction that draws visitors of all ages and backgrounds. Each location features a unique set of installations that are designed to reflect the character and personality of the city in which it is located.

Into The Blue at Color Factory NYC

One of the most popular installations at the Color Factory is the giant ball pit filled with over 500,000 balls. Visitors can jump in and immerse themselves in the sea of color, and take photos to capture the fun and excitement of the moment. Another popular installation is the rainbow-colored ribbon room, where visitors can walk through a tunnel made of colorful ribbons and experience the sensation of being surrounded by color.

Chromaroma at Color Factory Houston

In addition to these installations, the Color Factory also features a variety of other interactive activities, including a “Chromaroma” wall that allows visitors to experience different scents, a color-matching game that challenges visitors to match colors to their corresponding objects, and a room filled with balloons that visitors can play with. 

Throughout the exhibit, visitors are encouraged to play, explore, and have fun as they discover the many ways that color can inspire and delight the senses. The exhibit also features a gift shop where visitors can purchase souvenirs and mementos of their visit, including colorful t-shirts, stickers, and other merchandise.

Perspective Party by Camille Walala at Color Factory Chicago

Overall, the Color Factory is a vibrant and exciting celebration of color and creativity that offers visitors a unique and immersive experience unlike any other. Whether you're a fan of art, design, or simply love to play and explore, the Color Factory is sure to leave you feeling inspired and energized.

Color Factory Houston’s Newest Immersive Experience: A Royal (Disco) Ball!

April 13, 2023
Color Factory Houston’s Newest Immersive Experience: A Royal (Disco) Ball!
April 13, 2023

Color Factory Houston’s Newest Immersive Experience: A Royal (Disco) Ball!

Grab your rhinestone cowboy boots and hit the (silent) disco dance floor! We’re bringing one of our most beloved installations to Color Factory Houston. “A Royal (Disco) Ball” is the newest attraction at our popular interactive art exhibit located in Upper Kirby. 

Color Factory Houston has always been known for its visually stunning installations, but now visitors can also engage with the art in a new way: through dance! “A Royal (Disco) Ball” celebrates the greatest, Texas-born women artists of our time. That’s right, the QUEENS of the charts (and our hearts from) Selena and Megan Thee Stallion to Houston’s own Beyoncé and Lizzo! 


Our all-purple palace is an ode to female empowerment and these hometown heroines. Don a pair of headphones, turn up the volume, channel your inner star, and dance until your heart goes “bidi bidi bom bom.”

But…the fun doesn't stop there! Try to spot the secret room hidden amidst the lavender hues.  Inside, you'll discover a fun surprise that will make your day a little brighter. 

Visitors to the Houston Color Factory are encouraged to wear comfortable shoes and clothing, as the dance floor is meant to be an active space. The exhibit is also open to all ages, making it a fun activity for families and friends.

The forecast calls for Winter Colorland!

November 7, 2022
The forecast calls for Winter Colorland!
November 7, 2022

The forecast calls for Winter Colorland!

Chicago, Houston, & NYC... Prepare for a blustery blizzard with the arrival of Winter Colorland at Color Factory! Starting November 17th, all three of our locations will be blanketed in seasonal cheer, so bundle up for some one-of-a-kind festive fun before the snow melts.

Come experience:

⛷️ A ski lift through a confetti snow storm!

🍬 NEW, seasonal sweet treats

☃️ Wintery photo opportunities (holiday cards, anyone??)

🎁 BRAND NEW giveaways

❄️ A snow-in-the-dark (ha!) scavenger hunt in our ball pits

🎨 A festive craft DIY add-on

✨ Plus, our exclusive Winter Colorland Collection in our Color Shops

Your holiday season will not be complete without a visit to WINTER COLORLAND!

Halloween has arrived at Color Factory Houston!

September 22, 2022
Halloween has arrived at Color Factory Houston!
September 22, 2022

Halloween has arrived at Color Factory Houston!

A spell has been cast! The happy haunts have transformed Color Factory into a fangtastic, Halloween Dream!

Starting TODAY through Día de los Muertos, treat yourself to a new, ghostly experience for all ages (we promise, our ghosts are friendly!) including:

📸 Brand new photo ops (did someone say GIANT PUMPKIN?!)

🦇 A batty “Fallfetti" installation

🍬 Ghoulishly delightful treats

😱 Haunted Hues custom photo booth borders on all digital images

✨ Free themed giveaways

🎃 Decorate a pumpkin!

👻 Limited edition Halloween merchandise

🌙 Plus, special add-on options (to make your visit scary-good) Juiceland Juice in a souvenir cup!


Chicago Artist Highlight: Edra Soto

April 8, 2022
Chicago Artist Highlight: Edra Soto
April 8, 2022

Chicago Artist Highlight: Edra Soto

We’re excited to begin to announce our artist features for our Chicago location, coming late this Spring. In our new lobby, we’re working with Puerto-Rican born and Chicago-based artist @edrasoto to display our city color palette in a fresh way. Edra is creating a site-specific iteration of her GRAFT series: guests will peer through viewfinders in the installation to discover the photos that inspired each color in the palette.

The artist has attended residency programs at Skowhegan School of Painting and Sculpture, Beta-Local, the Robert Rauschenberg Foundation Residency, Headlands Center for the Arts, Project Row Houses and Art Omi, among others. Soto has been awarded the Efroymson Contemporary Arts Fellowship, the Illinois Arts Council Agency Fellowship, the inaugural Foundwork Artist Prize and the Joan Mitchell Foundation Painters & Sculptors Grant, among others. Between 2019-2020, Soto exhibited and traveled to Brazil, Puerto Rico, and Cuba as part of the MacArthur Foundation’s International Connections Fund. Soto holds an MFA from the School of the Art Institute of Chicago and a bachelor’s degree from Escuela de Artes Plásticas y Diseño de Puerto Rico. The artist lives and works in Chicago.

We can’t wait to see Soto’s work come to life at Color Factory Chicago!

Love is in the air at Color Factory!

February 25, 2022
Love is in the air at Color Factory!
February 25, 2022

Love is in the air at Color Factory!

Join us for Valentine’s Day at Color Factory NYC & HTX from February 9th through February 14th. Featuring:

  • Flower stands from @flowerbodega (NYC) and @babecityblooms (HTX) selling bright & beautiful mini-bouquets for all your special someones
  • Photo ops with ALL the feels including Valentine’s Day props, decor, & digital frames
  • Tasty treats with exclusive flavors & designs
  • Some of your favorite Color Factory experiences and team members dressed up for the occasion

Grab your SOs, your BFFs, and your tickets NOW to celebrate the spectrum of love at Color Factory.

Color Factory Chicago: Time Out’s “Must-See in 2022”

January 19, 2022
Color Factory Chicago: Time Out’s “Must-See in 2022”
January 19, 2022

Color Factory Chicago: Time Out’s “Must-See in 2022”

From daring new restaurants to world-renowned museums, the world is filled with destinations to add to your bucket list. Color Factory is thrilled to be included alongside these one-of-a-kind experiences as one of Time Out’s “22 best new things to do in the world in 2022”.

Listing Color Factory at #14, Time Out says:

“The eye-popping, kaleidoscopic installations of roving interactive museum Color Factory will rock up in Chicago this spring. Its largest-ever exhibition will take over Willis Tower…Previous shows have featured candy-pink rooms and NASA-themed ball pits, so expect a wildly in-yer-face mix of classic Color Factory replicas and new rooms themed around Chicago itself.”

In case you missed it, Color Factory is opening our largest-ever exhibit in the Willis Tower this Spring. We might be a bit biased, but we agree that Color Factory Chicago is a must-see. Start planning your trips, we’ll see you there soon!

This Month Only! 2 Tickets for the Price of 1

January 4, 2022
This Month Only! 2 Tickets for the Price of 1
January 4, 2022

This Month Only! 2 Tickets for the Price of 1

BIG NEWS! This January, pay half price on Color Factory tickets every Thursday from 4pm-8pm at BOTH Color Factory locations!

That means: If you bring a date during these times, your date comes FOR FREE!

To access the deal, just use code: DATENIGHTS22 when purchasing tickets.

(Discount requires the purchase of at least TWO adult tickets.)

SEE YOU SOON!

Color Factory: Our Year In Review

December 28, 2021
Color Factory: Our Year In Review
December 28, 2021

Color Factory: Our Year In Review

We couldn’t have done it without you! Here are just a few of the exciting things that colored 2021 for us:

1. Through Rose-Colored Glasses , Houston

We worked with Ainsley Rose Romero & Eric Friedensohn  to create an experience that invites you to slip on a pair of rose-colored glasses and look around to find that there’s so much more in life to appreciate, if you just take a moment to shift your perspective.

2. Eataly Downtown X Color Factory  

Color Factory partnered with Eataly Downtown to bring joy and color to New Yorkers as we all emerged from a difficult year. Artist HOTTEA created a sweeping installation of hand cut yarn to capture the colors of dawn in two cities close to Eataly’s heart – Torino, Italy and New York City.

3. The Oculus in Color

Eataly and Color Factory lit up The Oculus in the colors of HOTTEA’s installation, sharing our stunning sky-inspired palette with all of downtown Manhattan.

4. All That Shimmers, Houston

The immersive installation from artist Rachel B. Hayes features a palette of jewel tones that sparkle in the sunlight. As light shines through the translucent panels of this site-specific piece, colorful beams bathe our Houston space in precious hues.

All That Shimmers, Houston

5. New in New York

Color Factory New York  got a fresh look in 2021 with a new lobby showcasing our NYC color palette, a Central-Park-inspired confetti room that changes colors every eason, and our Silence is Golden dance party experience featuring a playlist from Brookyn’s own Spinderella.

6. Cause for Celebration!

Our Houston location launched its party room, available for all your private events. Interested in hosting? Email us at support@colorfactory.co.

7. Hues Flash

From a new Chicago location opening in Spring 2022 to the appointment of  our new CEO, Tina Malhotra, Color Factory had some exciting news to share with the world this year.

8. More Color in the Shop

We launched tons of cool new products in our online and on-site gift shops. Supplies are limited so grab your gear today!

We loved every second of 2021 and feel grateful for the opportunity we had to spend it with YOU! We’re looking forward to a new year full of color, fun, family and loved ones, and success from the entire team at Color Factory. See you next year!

Help Us Share Color and Cheer This Holiday Season!

December 12, 2021
Help Us Share Color and Cheer This Holiday Season!
December 12, 2021

Help Us Share Color and Cheer This Holiday Season!

Color Factory has teamed up with Art Start in New York City and Team Brownsville in Houston to send gifts to kids and teens this holiday season. In each Color Factory gift shop, guests are able to donate towards gifts through these organizations. Grab tickets now and don’t forget to stop by our shop on the way out to make a donation!

Color Factory NYC x Art Start

Art start uses the creative process to nurture the voices, hearts, and minds of historically marginalized youth. And, visitors to Color Factory can choose from a variety of gifts across different dollar amounts to benefit an Art Start Participant!

“We are so excited to partner with Color Factory this holiday season. Not only do we love their mission of supporting creativity and fostering curiosity, but this giving initiative will support Art Start youth programs through 2022.”

-Mariama Noguera-Devers, Deputy Director at Art Start

Color Factory Houston x Team Brownsville

Team Brownsville is a nonprofit that provides humanitarian assistance to asylum seekers. This holiday season at Color Factory, you can send a stocking to a child legally waiting to cross the border by adding a $10 donation to your purchase. Each stocking comes with a small toy, a book, holiday candy, and one or more items of warm clothing.

“Thank you so much. It means the world to the kids and the parents who often don’t know that Americans care about them. They’ve suffered so much on their journey to the border. ”

-Andrea Rudnik, Volunteer Coordinator at Team Brownsville

If you can’t make it to Color Factory before the holidays, you can make a direct donation to Art Start or Team Brownsville through their websites. We hope to see you soon and thank you for helping us support these phenomenal organizations this season.

Here’s What’s New at Color Factory This Month!

October 28, 2021
Here’s What’s New at Color Factory This Month!
October 28, 2021

Here’s What’s New at Color Factory This Month!

We have a LOT going on this month, and can’t wait to have you join in on allll the fun! Keep reading to learn a little more about what’s new at Color Factory in October.

1. ORANGE YOU EXCITED FOR HALLOWEEN?

This Friday-Sunday, come celebrate a fangtastic Halloween at Color Factory. There will be special themed treats, a festive makeover of the confetti rooms, our staff decked out in costumes, PLUS other fun surprises. Make sure you purchase tickets HERE before we sell out!

2. EATALY INSTALLATION

Don’t forget! If you’re in NYC – our exhibit at Eataly Downtown is still on view! The beauty of the colors above MIXED with Eataly’s color-filled menu is sure to give you the perfect night (or day!) out! Click here to read more.  

3. HOUSTON CELEBRATION ROOM

Curious about our new celebration room in Houston? It’s available to rent for all kinds of parties NOW! Get ALL the details by clicking RIGHT HERE to read a little more about the room, how to reserve your party, and more!


Our Houston Celebration room is ready for your birthday parties, work offsites, group events, and MORE!

4. VETERANS DISCOUNT

Color Factory is so thankful for the service of the US Armed Forces. With Veterans Day around the corner, we wanted to remind you that we offer a 10% discount to any active, veteran, retired, or reservist personnel. Email us at support@colorfactory.co to access your code!

5. COLOR CHANGING MUG

Have you purchased our BEST-SELLING color changing mug yet? Just add hot liquid and watch the design totally transform. Now available here  in our online shop. Grab it before it’s gone!

See you soon!

Everything You Need To Know About Our Celebration Room in Houston!

October 25, 2021
Everything You Need To Know About Our Celebration Room in Houston!
October 25, 2021

Everything You Need To Know About Our Celebration Room in Houston!

This summer, Color Factory launched a brand new room in Houston… the Celebration Room! This special event venue is the perfect place for hosting birthday parties, graduation parties, work offsites, and MORE. Between our confetti room, giant ball pit, and treats – any event you host at Color Factory is sure to be MEMORABLE.  

Located right off our grand finale (the ball pit!), this special venue is ready to go when you arrive. Tinsel covers the walls along with large-scale colorful dots (and the classic Color Factory smiley face logo)! There are four large tables and chairs for up to 27 guests.  You’ll have access to a refrigerator to store cake (or other treats!) during your visit.  AND, there’s even a letterboard that can be customized with ANY special message you’d like!

READY TO BOOK?
‍Color Factory × EnChroma
November 21, 2023

‍Color Factory × EnChroma

More Art. More Color. For Everyone.

Color Factory is proud to be a part of the EnChroma Color Accessibility Program™ (CAP), offering EnChroma’s revolutionary glasses for color blindness across all of our locations. As part of our ongoing dedication to inclusion and accessibility, we’re excited for more visitors to experience the joy of color through EnChroma technology that helps reveal deeper, richer, and crisper hues.

EnChroma glasses can be borrowed for the duration of your Color Factory visit. Look for EnChroma x Color Factory signage upon your arrival to find out more!

Color blindness affects over 13 million people in the US and about 4% of the population. Also known as color vision deficiency (CVD), it is a reduced ability to distinguish between colors when compared to the standard for normal human color vision. People with CVD usually have difficulty distinguishing between certain colors such as yellow and orange, green and brown, pink and gray, or blue and purple. 

While people with normal color vision see over one million shades of color, those with color vision deficiency only see about 10% those hues and shades. As a result, their world view is dull and less vibrant, with some colors appearing muddled, muted, washed out or indistinguishable. To them, purple looks blue, red seems brown, gray appears pink, and green and yellow can look similar. The color blind can struggle to see the red in a flower, the variation of colors in a rainbow, a painting, the true hair or eye color of a loved one, red and green stoplights and more. In viewing artwork, the color blind may struggle to see some colors. In school, the condition can cause frustration and challenges in learning. Here are some examples of how the color blind see:

EnChroma glasses enable people to see an expanded range of clear, vibrant, distinct color and enjoy enhanced detail and depth perception. 

Curious about your color vision? Take the EnChroma Color Blind Testーit’s easy, quick, and free.

 

How EnChroma Glasses Work

EnChroma’s patented lenses are engineered with special optical filters that enable the color blind to see a broader range of colors more clearly, vibrantly and distinctly so they can experience colorful art, the beauty of nature, overcome everyday challenges and better understand and appreciate colors.

Importantly, EnChroma glasses are not a cure or correction for color blindness, they work for approximately eight out of 10 people with red-green color blindness, do not provide full color vision and results and reaction times vary. For questions or comments, email accessibility@enchroma.com

EnChroma glasses are available in outdoor and indoor lenses that can also be customized for prescription. They also come in both adult and kids’ sizes.

Special Discounts on EnChroma Glasses

When you buy EnChroma glasses, patrons of Color Factory will receive a special 10% discount. Use this link and also remember to type in SEECF10 in the DISCOUNT CODE area.

EnChroma glasses are available in outdoor and indoor lenses that can also be customized for prescription. They also come in both adult and kids’ sizes.

Seek & Find: A Colorful Word Search 🌈🔍✍️
November 3, 2023

Seek & Find: A Colorful Word Search 🌈🔍✍️

New York City is a vibrant metropolis where you can find colorful inspiration around each and every corner. From the classic yellow of the taxi cabs to the historic brownstones in Harlem, the city is a canvas painted with iconic hues. We searched high and low to find the perfect shades of our New York City color palette. Whether you are walking around the city that never sleeps or dreaming of a trip to the Big Apple, here’s your chance to seek and find these shades in our colorful word search. Take it to the streets and look for these hues in your own city! 

How to Play:

  1. Download the Color Factory Word Search here.
  2. Print it out and grab your favorite set of colored pencils or markers.
  3. Challenge yourself to find all of the iconic New York City colors hidden within the word search.

Happy searching!

Jelly Belly × Color Factory
July 25, 2023

Jelly Belly × Color Factory

Our lobbies just got a little sweeter!

We’ve partnered with the one and only JELLY BELLY® to bring you a new treat, perfectly paired in flavor and hue to each of our city color palettes. Step into our lobby and step right up our Jelly Belly® carts in all locations.

Grab this sweet treat and see if you can connect the dots, or should we say beans?

Jelly Belly Fun Facts:

  • Every Jelly Belly jelly bean contains flavorin both the center and the shell
  • Jelly Belly beans are known for their iconic shape. Jelly beans that don’t quite hit the mark are called “Belly Flops”.
  • It takes 7-14 days to make one Jelly Belly jelly bean!

Candylab × Color Factory: Introducing The Chromabus!
July 13, 2023

Candylab × Color Factory: Introducing The Chromabus!

Buckle up for the launch of our exclusive collaboration with Candylab Toys.

We’ve partnered with our NYC neighbors, Candylab Toys, to bring you this limited edition Color Factory CandyCar®. Carefully crafted and color-blocked in some of our favorite hues, we hope the Chroma Bus will help spread the joy of color wherever you choose to park it.

Quantities are limited, so get yours now online or at your local Color Shop in Chicago, Houston, or New York.

Shop Now

Happy Pride Month!
June 8, 2023

Happy Pride Month!

We’re celebrating PRIDE today and every day here at Color Factory.

This June, we partnered with designer Ry Macarayan on a custom illustration inspiring us to LIVE IN COLOR.  

Ry is an illustrator and designer currently based in Seattle, WA. They are strategic in their work, often using clean and minimal forms, but is unafraid of bold colors, soft textures, and refreshing compositions. Their style is a perfect example of organic shapes living in a digital world.

What does it mean to LIVE IN COLOR?

“It means finding your people and seeing how enriching and powerful it is to be surrounded by community. It means living outside of binary structures taught to us and seeing how beautiful life can be when you are able to experiment, play, and find joy in being yourself."

- Ry Macarayan
@rymakes

Mochi Kids × Color Factory
May 1, 2023

Mochi Kids × Color Factory

We’re celebrating Asian American and Pacific Islanders Month here at Color Factory!

This month we’re partnering with Mochi Kids! We’ve admired Amanda Stewart for a long time with her adorable, kid-friendly (and parent approved!) designs paired with her dedication to social responsibility. She has built her brand by lifting up other small businesses, sourcing and producing her line with a locally, female-owned manufacturer, and using her platform to raise awareness for issues important to her (and to all humans!) along the way. We think you and your kiddos will love these special pieces designed just for us in the Color Shop!

Halloween has arrived at Color Factory Houston!
September 22, 2022

Halloween has arrived at Color Factory Houston!

A spell has been cast! The happy haunts have transformed Color Factory into a fangtastic, Halloween Dream!

Starting TODAY through Día de los Muertos, treat yourself to a new, ghostly experience for all ages (we promise, our ghosts are friendly!) including:

📸 Brand new photo ops (did someone say GIANT PUMPKIN?!)

🦇 A batty “Fallfetti" installation

🍬 Ghoulishly delightful treats

😱 Haunted Hues custom photo booth borders on all digital images

✨ Free themed giveaways

🎃 Decorate a pumpkin!

👻 Limited edition Halloween merchandise

🌙 Plus, special add-on options (to make your visit scary-good) Juiceland Juice in a souvenir cup!


The forecast calls for Winter Colorland!
November 7, 2022

The forecast calls for Winter Colorland!

Chicago, Houston, & NYC... Prepare for a blustery blizzard with the arrival of Winter Colorland at Color Factory! Starting November 17th, all three of our locations will be blanketed in seasonal cheer, so bundle up for some one-of-a-kind festive fun before the snow melts.

Come experience:

⛷️ A ski lift through a confetti snow storm!

🍬 NEW, seasonal sweet treats

☃️ Wintery photo opportunities (holiday cards, anyone??)

🎁 BRAND NEW giveaways

❄️ A snow-in-the-dark (ha!) scavenger hunt in our ball pits

🎨 A festive craft DIY add-on

✨ Plus, our exclusive Winter Colorland Collection in our Color Shops

Your holiday season will not be complete without a visit to WINTER COLORLAND!
Everything You Need To Know About Our Celebration Room in Houston!
October 25, 2021

Everything You Need To Know About Our Celebration Room in Houston!

This summer, Color Factory launched a brand new room in Houston… the Celebration Room! This special event venue is the perfect place for hosting birthday parties, graduation parties, work offsites, and MORE. Between our confetti room, giant ball pit, and treats – any event you host at Color Factory is sure to be MEMORABLE.  

Located right off our grand finale (the ball pit!), this special venue is ready to go when you arrive. Tinsel covers the walls along with large-scale colorful dots (and the classic Color Factory smiley face logo)! There are four large tables and chairs for up to 27 guests.  You’ll have access to a refrigerator to store cake (or other treats!) during your visit.  AND, there’s even a letterboard that can be customized with ANY special message you’d like!

READY TO BOOK?
Here’s What’s New at Color Factory This Month!
October 28, 2021

Here’s What’s New at Color Factory This Month!

We have a LOT going on this month, and can’t wait to have you join in on allll the fun! Keep reading to learn a little more about what’s new at Color Factory in October.

1. ORANGE YOU EXCITED FOR HALLOWEEN?

This Friday-Sunday, come celebrate a fangtastic Halloween at Color Factory. There will be special themed treats, a festive makeover of the confetti rooms, our staff decked out in costumes, PLUS other fun surprises. Make sure you purchase tickets HERE before we sell out!

2. EATALY INSTALLATION

Don’t forget! If you’re in NYC – our exhibit at Eataly Downtown is still on view! The beauty of the colors above MIXED with Eataly’s color-filled menu is sure to give you the perfect night (or day!) out! Click here to read more.  

3. HOUSTON CELEBRATION ROOM

Curious about our new celebration room in Houston? It’s available to rent for all kinds of parties NOW! Get ALL the details by clicking RIGHT HERE to read a little more about the room, how to reserve your party, and more!


Our Houston Celebration room is ready for your birthday parties, work offsites, group events, and MORE!

4. VETERANS DISCOUNT

Color Factory is so thankful for the service of the US Armed Forces. With Veterans Day around the corner, we wanted to remind you that we offer a 10% discount to any active, veteran, retired, or reservist personnel. Email us at support@colorfactory.co to access your code!

5. COLOR CHANGING MUG

Have you purchased our BEST-SELLING color changing mug yet? Just add hot liquid and watch the design totally transform. Now available here  in our online shop. Grab it before it’s gone!

See you soon!

Help Us Share Color and Cheer This Holiday Season!
December 12, 2021

Help Us Share Color and Cheer This Holiday Season!

Color Factory has teamed up with Art Start in New York City and Team Brownsville in Houston to send gifts to kids and teens this holiday season. In each Color Factory gift shop, guests are able to donate towards gifts through these organizations. Grab tickets now and don’t forget to stop by our shop on the way out to make a donation!

Color Factory NYC x Art Start

Art start uses the creative process to nurture the voices, hearts, and minds of historically marginalized youth. And, visitors to Color Factory can choose from a variety of gifts across different dollar amounts to benefit an Art Start Participant!

“We are so excited to partner with Color Factory this holiday season. Not only do we love their mission of supporting creativity and fostering curiosity, but this giving initiative will support Art Start youth programs through 2022.”

-Mariama Noguera-Devers, Deputy Director at Art Start

Color Factory Houston x Team Brownsville

Team Brownsville is a nonprofit that provides humanitarian assistance to asylum seekers. This holiday season at Color Factory, you can send a stocking to a child legally waiting to cross the border by adding a $10 donation to your purchase. Each stocking comes with a small toy, a book, holiday candy, and one or more items of warm clothing.

“Thank you so much. It means the world to the kids and the parents who often don’t know that Americans care about them. They’ve suffered so much on their journey to the border. ”

-Andrea Rudnik, Volunteer Coordinator at Team Brownsville

If you can’t make it to Color Factory before the holidays, you can make a direct donation to Art Start or Team Brownsville through their websites. We hope to see you soon and thank you for helping us support these phenomenal organizations this season.

What is Color Factory?
April 22, 2023

What is Color Factory?

Color Factory is an interactive art exhibition that immerses visitors in a colorful world of creativity and fun. The exhibit is designed to celebrate the joy and wonder of color and features a variety of interactive installations, games, and activities that engage all the senses. Located in major cities across the United States, the Color Factory is a popular attraction that draws visitors of all ages and backgrounds. Each location features a unique set of installations that are designed to reflect the character and personality of the city in which it is located.

Into The Blue at Color Factory NYC

One of the most popular installations at the Color Factory is the giant ball pit filled with over 500,000 balls. Visitors can jump in and immerse themselves in the sea of color, and take photos to capture the fun and excitement of the moment. Another popular installation is the rainbow-colored ribbon room, where visitors can walk through a tunnel made of colorful ribbons and experience the sensation of being surrounded by color.

Chromaroma at Color Factory Houston

In addition to these installations, the Color Factory also features a variety of other interactive activities, including a “Chromaroma” wall that allows visitors to experience different scents, a color-matching game that challenges visitors to match colors to their corresponding objects, and a room filled with balloons that visitors can play with. 

Throughout the exhibit, visitors are encouraged to play, explore, and have fun as they discover the many ways that color can inspire and delight the senses. The exhibit also features a gift shop where visitors can purchase souvenirs and mementos of their visit, including colorful t-shirts, stickers, and other merchandise.

Perspective Party by Camille Walala at Color Factory Chicago

Overall, the Color Factory is a vibrant and exciting celebration of color and creativity that offers visitors a unique and immersive experience unlike any other. Whether you're a fan of art, design, or simply love to play and explore, the Color Factory is sure to leave you feeling inspired and energized.

Springtime “Colors In Bloom” Exhibit Ending Soon!
April 27, 2023

Springtime “Colors In Bloom” Exhibit Ending Soon!

A celebration of the vibrant colors of the season, Color Factory’s springtime exhibit “Colors in Bloom” has been delighting visitors since February. But all good things must come to an end, and “Colors in Bloom” is no exception. This May marks the end of the exhibit, making it the last chance for guests to experience this one-of-a-kind display.

If you haven't had the chance to visit Color Factory yet, now is the time to do so. The exhibit is a sensory delight, featuring a series of rooms and installations that engage all of your senses. 

Tulips in Chicago

The “Colors in Bloom” experience takes this sense of wonder and amplifies it with an explosion of springtime colors.The most unique feature of Color Factory's Colors in Bloom experience is the transformed confetti rooms.  This installation is a fully immersive experience that simulates a blooming garden. As you step into the room, you are enveloped in a cloud of petals that dance around you, creating a magical atmosphere that feels like stepping into a fairytale.

Cherry Blossoms in NYC

If you're a fan of immersive art experiences, or simply looking for a unique and fun way to spend an afternoon, then the “Colors in Bloom” exhibit at Color Factory is not to be missed.  But remember, time is running out! The exhibit is set to end this May, so make sure to book your tickets soon!

Color Factory Houston’s Newest Immersive Experience: A Royal (Disco) Ball!
April 13, 2023

Color Factory Houston’s Newest Immersive Experience: A Royal (Disco) Ball!

Grab your rhinestone cowboy boots and hit the (silent) disco dance floor! We’re bringing one of our most beloved installations to Color Factory Houston. “A Royal (Disco) Ball” is the newest attraction at our popular interactive art exhibit located in Upper Kirby. 

Color Factory Houston has always been known for its visually stunning installations, but now visitors can also engage with the art in a new way: through dance! “A Royal (Disco) Ball” celebrates the greatest, Texas-born women artists of our time. That’s right, the QUEENS of the charts (and our hearts from) Selena and Megan Thee Stallion to Houston’s own Beyoncé and Lizzo! 


Our all-purple palace is an ode to female empowerment and these hometown heroines. Don a pair of headphones, turn up the volume, channel your inner star, and dance until your heart goes “bidi bidi bom bom.”

But…the fun doesn't stop there! Try to spot the secret room hidden amidst the lavender hues.  Inside, you'll discover a fun surprise that will make your day a little brighter. 

Visitors to the Houston Color Factory are encouraged to wear comfortable shoes and clothing, as the dance floor is meant to be an active space. The exhibit is also open to all ages, making it a fun activity for families and friends.

Color Factory: Our Year In Review
December 28, 2021

Color Factory: Our Year In Review

We couldn’t have done it without you! Here are just a few of the exciting things that colored 2021 for us:

1. Through Rose-Colored Glasses , Houston

We worked with Ainsley Rose Romero & Eric Friedensohn  to create an experience that invites you to slip on a pair of rose-colored glasses and look around to find that there’s so much more in life to appreciate, if you just take a moment to shift your perspective.

2. Eataly Downtown X Color Factory  

Color Factory partnered with Eataly Downtown to bring joy and color to New Yorkers as we all emerged from a difficult year. Artist HOTTEA created a sweeping installation of hand cut yarn to capture the colors of dawn in two cities close to Eataly’s heart – Torino, Italy and New York City.

3. The Oculus in Color

Eataly and Color Factory lit up The Oculus in the colors of HOTTEA’s installation, sharing our stunning sky-inspired palette with all of downtown Manhattan.

4. All That Shimmers, Houston

The immersive installation from artist Rachel B. Hayes features a palette of jewel tones that sparkle in the sunlight. As light shines through the translucent panels of this site-specific piece, colorful beams bathe our Houston space in precious hues.

All That Shimmers, Houston

5. New in New York

Color Factory New York  got a fresh look in 2021 with a new lobby showcasing our NYC color palette, a Central-Park-inspired confetti room that changes colors every eason, and our Silence is Golden dance party experience featuring a playlist from Brookyn’s own Spinderella.

6. Cause for Celebration!

Our Houston location launched its party room, available for all your private events. Interested in hosting? Email us at support@colorfactory.co.

7. Hues Flash

From a new Chicago location opening in Spring 2022 to the appointment of  our new CEO, Tina Malhotra, Color Factory had some exciting news to share with the world this year.

8. More Color in the Shop

We launched tons of cool new products in our online and on-site gift shops. Supplies are limited so grab your gear today!

We loved every second of 2021 and feel grateful for the opportunity we had to spend it with YOU! We’re looking forward to a new year full of color, fun, family and loved ones, and success from the entire team at Color Factory. See you next year!

This Month Only! 2 Tickets for the Price of 1
January 4, 2022

This Month Only! 2 Tickets for the Price of 1

BIG NEWS! This January, pay half price on Color Factory tickets every Thursday from 4pm-8pm at BOTH Color Factory locations!

That means: If you bring a date during these times, your date comes FOR FREE!

To access the deal, just use code: DATENIGHTS22 when purchasing tickets.

(Discount requires the purchase of at least TWO adult tickets.)

SEE YOU SOON!

Color Factory Chicago: Time Out’s “Must-See in 2022”
January 19, 2022

Color Factory Chicago: Time Out’s “Must-See in 2022”

From daring new restaurants to world-renowned museums, the world is filled with destinations to add to your bucket list. Color Factory is thrilled to be included alongside these one-of-a-kind experiences as one of Time Out’s “22 best new things to do in the world in 2022”.

Listing Color Factory at #14, Time Out says:

“The eye-popping, kaleidoscopic installations of roving interactive museum Color Factory will rock up in Chicago this spring. Its largest-ever exhibition will take over Willis Tower…Previous shows have featured candy-pink rooms and NASA-themed ball pits, so expect a wildly in-yer-face mix of classic Color Factory replicas and new rooms themed around Chicago itself.”

In case you missed it, Color Factory is opening our largest-ever exhibit in the Willis Tower this Spring. We might be a bit biased, but we agree that Color Factory Chicago is a must-see. Start planning your trips, we’ll see you there soon!

Love is in the air at Color Factory!
February 25, 2022

Love is in the air at Color Factory!

Join us for Valentine’s Day at Color Factory NYC & HTX from February 9th through February 14th. Featuring:

  • Flower stands from @flowerbodega (NYC) and @babecityblooms (HTX) selling bright & beautiful mini-bouquets for all your special someones
  • Photo ops with ALL the feels including Valentine’s Day props, decor, & digital frames
  • Tasty treats with exclusive flavors & designs
  • Some of your favorite Color Factory experiences and team members dressed up for the occasion

Grab your SOs, your BFFs, and your tickets NOW to celebrate the spectrum of love at Color Factory.

Chicago Artist Highlight: Edra Soto
April 8, 2022

Chicago Artist Highlight: Edra Soto

We’re excited to begin to announce our artist features for our Chicago location, coming late this Spring. In our new lobby, we’re working with Puerto-Rican born and Chicago-based artist @edrasoto to display our city color palette in a fresh way. Edra is creating a site-specific iteration of her GRAFT series: guests will peer through viewfinders in the installation to discover the photos that inspired each color in the palette.

The artist has attended residency programs at Skowhegan School of Painting and Sculpture, Beta-Local, the Robert Rauschenberg Foundation Residency, Headlands Center for the Arts, Project Row Houses and Art Omi, among others. Soto has been awarded the Efroymson Contemporary Arts Fellowship, the Illinois Arts Council Agency Fellowship, the inaugural Foundwork Artist Prize and the Joan Mitchell Foundation Painters & Sculptors Grant, among others. Between 2019-2020, Soto exhibited and traveled to Brazil, Puerto Rico, and Cuba as part of the MacArthur Foundation’s International Connections Fund. Soto holds an MFA from the School of the Art Institute of Chicago and a bachelor’s degree from Escuela de Artes Plásticas y Diseño de Puerto Rico. The artist lives and works in Chicago.

We can’t wait to see Soto’s work come to life at Color Factory Chicago!

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