Get ready to take an interactive journey through 14 immersive art exhibits as stunning as they are colorful. Fun for all ages, Color Factory Chicago is the place for celebrations, reunions, or just a family day out! Our museum celebrates the many shades of Chicago – from the blue stripes of its iconic flag to the green pickles atop a Chicago dog.
Each visit to Color Factory includes surprise giveaways, sweet treats, and complimentary digital photos that capture every step of your journey through the experience. Designed in partnership with an exceptional roster of local and international artists and collaborators, this multi-hued homage to Chicago will leave you inspired. Ready to jump into color?
Sink into the many shades of green that make Chicago so special in our 2,600-square-feet ball pit (complete with 2 slides)!
Put on a show for your taste buds at the first theater made just for mouths. You’ll match flavors and colors with the help of a viewfinder and examine how your senses interact.
Astrologer Michele Bernhardt has connected each day of the year with a color. Find your birthday and discover unique and colorful insights about yourself.
Pay homage to the Chicago flag by getting swept up in a flutter of color! With a palette that reflects the colors of its stars & stripes, our confetti room will enrobe you in city pride.
Sit opposite a partner (just like colors in the color wheel) and participate in a guided exercise that encourages connection and creativity.
320 W Jackson Blvd,
Lower Level 2,
Chicago, IL 60606
We’re located inside Catalog at Willis Tower. Please enter via Jackson Boulevard (south side of building), and take the escalator down to Lower Level 2. Find our ticketing kiosks to the left of the Sky Deck entrance.
The closest train stops are Quincy (CTA) and Chicago Union Station (Amtrak/Metra). Discounted parking (with validation) is available at Traders Self-Park (326 S. Wells / 329 S. Franklin) and Tower Self-Park Garage (211 W. Adams / 241 S. Franklin). Validation is available at Coat Check in Color Factory’s lobby.