Welcome to Color Factory NYC!

Our signature Confetti Room is reimagined in partnership with Broadway’s WICKED. Sing along, toss confetti, and celebrate the perfect pairing of Glinda’s pink and Elphaba’s green. You’re gonna be popular! Limited time only. 

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Color Factory New York celebrates the many shades of the city. Take a journey through 14 immersive art exhibits as stunning as they are colorful. Fun for all ages, each visit to Color Factory includes surprise giveaways, sweet treats, and complimentary digital photos. From the ball pit to the confetti room, each colorful room is designed in partnership with an exceptional roster of local and international artists and collaborators, this multi-hued homage to NYC will leave you inspired. Ready to jump into color?

Get your tickets now!

Take a peek at some of the colorful experiences inside Color Factory

New York
Play in a Confetti-Filled Park

Embrace the moment by getting swept up in the colors of winter, spring, summer, or fall! The colors of this confetti room change to reflect the unique, natural shades of each NYC season.

Play in a Confetti-Filled Park
Discover Hidden NYC Gems

Catch glimpses of secret NYC scenes through this dreamy and disorienting experience by Carnovsky. As colored lights wash over the piece, what lies beneath the surface are momentarily revealed.

Discover Hidden NYC Gems
Dance Like No One’s Listening

Let the quiet, golden glow of this room fill you with energy before slipping on your headphones and letting DJ Spinderella’s playlist carry you onto the dance floor.

Dance Like No One’s Listening
Have a Ball in Hues of Blue

Sink into the many hues of blue inspired by the sparkling sky that peeks through Manhattan’s famed skyscrapers.

Have a Ball in Hues of Blue
Connect and Create With Another

Sit opposite a partner (just like colors in the color wheel) and participate in a guided exercise that encourages connection and creativity.

Connect and Create With Another
GET TICKETS

Included (free!) with every visit:

NYC: Sweet treats throughout the exhibit
Sweet treats throughout the exhibit
NYC: Artist-designed keepsakes
City-Exclusive Keepsakes
Digital images from our hands-free photo stations
Digital images from our hands-free photo stations
ARTISTS
Color Factory brings together artists and creatives to create immersive experiences that tell different stories about color. Each installation engages the senses to take you out of the everyday – breaking down walls, inspiring emotion, and reminding you what it means to slow down and be present.
Emmanuelle Moureaux
This Tokyo-based, French architect and designer is known for implementing vibrant colors in her designs.
Lakwena
Lakwena employs bright color and bold text to create large-scale murals that are “escape routes, afrofuturistic portals to utopia”.
Molly Young
A book critic at the New York Times, Young is also a published author and a contributing writer at the New York Times Magazine.
Kassia St. Clair
A writer, color expert, and cultural historian, St. Clair tells gripping stories about the overlooked and the everyday.
Spinderella
Born and raised in Brooklyn, Spinderella is a Grammy award-winning DJ and former member of the group Salt-N-Pepa.
Carnovsky
Francesco Rugi and Silvia Quintanilla, known as Carnovsky, produce layered artwork that reveals different scenes under colored light.
Diane Villadsen
Villadsen is a self-proclaimed color-obsessed photographer whose work explores surreal spaces and themes.
Christine Wong Yap
Wong Yap’s artistic experiments explore the dimensions of wellbeing relating to belonging, interdependence, and collaboration.
Abimaro
Abimaro is a London-based singer-songwriter with an eclectic sonic palette that is hard to box in.
Won McIntosh
McIntosh is a Queens-based writer whose work captures daily life in New York City.
Andrew Kuo
A painter, musician, and sculptor, Kuo creates complex, emotionally intricate infographic charts.
Jon Burgerman
Expressing creativity and having fun is key to Burgerman’s practice. He believes that simple creative acts can change the world.
Collaborators
Cooper Hewitt Smithsonian Design Museum
Art Start
il laboratorio del gelato
Mille-feuille Bakery
Jelly Belly
Mochi Kids
Cooper Hewitt Smithsonian Design Museum
Art Start
il laboratorio del gelato
Mille-feuille Bakery
Jelly Belly
Mochi Kids
Cooper Hewitt Smithsonian Design Museum
Art Start
il laboratorio del gelato
Mille-feuille Bakery
Jelly Belly
Mochi Kids
Location & Parking
Color Factory
New York

Color Factory NYC

251 Spring Street

New York, NY 10013

We’re located in the SoHo area of Manhattan. The closest trains are: C & E (Spring Street station) and the 1 (Houston Street, Canal Street stations).

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